What is a copywriter?
And how do I know if I need one?
Becky Dashfield
How do you know if you need a copywriter? It’s a title we hear bandied around often but what is a copywriter? Quite simply, a copywriter writes clear wording which helps advertise and sell a brand or product. This can be both digitally and also on printed literature such as brochures, leaflets and catalogues.
The copy that copywriters create is persuasive with customers in mind and aims to make a product appealing, supplying the key selling points in a way that makes it attractive. Copywriters are generally practised marketing professionals with knowledge that they incorporate into their writing.
But, how do you know when you require the services of a copywriter? This blog examines the times when you may be in need of a copywriter for your business.
LAUNCHING A NEW WEBSITE OR OVERHAULING YOUR CURRENT WEBSITE
If you’ve recently rebranded your website or you’re working on launching for the first time, you need to think strategically about the pages and the contents of your website. You should aim to clearly and simply define your product or service and sometimes the best way to do this is to allow a fresh pair of eyes to take a look and work on your proposition for you.
CREATING A BROCHURE
Brochures, catalogues and leaflets still play an important part in marketing and can be quite time consuming projects depending upon the size of them. If writing isn’t your forte, this is definitely a time when you’ll require the services of a copywriter.
SOCIAL MEDIA POSTS
Social media is an essential part of marketing today and can’t be ignored. On the surface, there is nothing difficult about writing a few sentences to add to your posts, right? This might be true, but an expert copywriter will be well versed in writing for these platforms, using marketing techniques to best reach customers on a wide scale which is something that takes practice.
COMPLICATED PROPOSITIONS THAT NEEDS SIMPLIFICATION
You know what your company does, you’ve lived and breathed it for what feels like an eternity. The question is – can you succinctly explain it to your customers and prospects? Patience is a limited virtue nowadays and if someone doesn’t understand something, they’ll quickly move on. Don’t let that happen to you.
BLOG PAGE WITH NO FRESH IDEAS OR CONTENT
The word blog is often heard, but what is truly to gain by having a blog? A blog allows you to inform and educate on areas you’re knowledgeable on, as well as talking about your company and products. Fresh content on websites is favoured by search sites such as Google, increasing your search rankings and allowing more people to find you. For more information on how blogs can help you, click here.
The Copy work with you to provide solutions to all of the above copywriting needs – be it ideation for blogs or writing a compelling advert for your business – get in touch today on 01905 887040 or by emailing howdy@thecopy.uk.
