We are nearly a quarter of a way through 2022 now and you may be looking at your marketing budget and activities for the next financial year. If marketing isn’t your strength, knowing where to put your money – or how much money to set aside – can be challenging.
We’ve all been there. Once you hit a blockage in your brain, it’s hard to get going again. I’ve researched some of top tips for clearing your mind. Perfect for getting the creative juices flowing again!
The first thing to understand about producing content for your company, is that there is no special rule which determines what you should write about. Each company is unique.
Events of the past year have made social media more important than ever, for both work and play. More people are at home spending time on social media and now is the ideal opportunity to ensure you’re reaching more people than before.
There are lots of different types of marketing plans; paid advertising plans, content marketing, annual plans, product launch plans. We’re going to focus on the basics of a quarterly marketing plan and what you need to look at and include.
The term ‘Search Engine Optimisation’ is used to describe website copy that appeals to the various algorithms that search engines use. This means that a website can be included in relevant search results. Creating wording with the information needed to index on these search results is called SEO content writing.
Nailing your brand identity is huge – it’s your company’s personality. But how do you toe the oh-so-difficult line between arrogance and authority?
The most important question when beginning social media advertising is; what are you hoping to achieve? Is it brand awareness? Awareness of a specific offer? Website visits?
With more people working from home and face-to-face interaction all but disappeared – how will marketing and sales function differently in the future?
Are you fed up of hearing about how social media can help your business? It can be daunting if you have no prior experience with social media, but it doesn’t have to be difficult.