Convert social media leads into customers



Becky Dashfield

It’s easy to get lost in the routine of posting on social media with no clear intention. Whilst keeping your social media feeds up to date is important – it’s also important to know what you’re trying to achieve. By considering these simple points below, you’ll get more back from your social media campaigns!

What do you want to achieve? 

The most important question when beginning social media advertising is; what are you hoping to achieve? Is it brand awareness? Awareness of a specific offer? Website visits? Or to gain more followers on your platforms? Start with one answer and build your campaign around it. Choose something you can easily measure and track results for, so that you can improve upon it with each post you create.

Is your website up to scratch?

If you’re directing customers to your website, that website has to be up to date and contain the information your customer needs to make a decision. Is it clear, concise and informative? Your website is your shop front and this is where you lure prospective customers into making contact with you!

Include a clear call to action

Your message needs to be punchy and easily understood. We scroll through social feeds quickly most of the time and your message needs to instantly jump out to your audience. Include an image, limited – but interesting – information and a clear call to action.

Measure the results to better optimise your campaign next time

Social media promotions start off as a guessing game – but don’t underestimate just how important the early stages are. By creating a variety of posts, you can gauge which posts organically interest your audience and then continually adapt and amend to get a formula that works for you. Don’t rest of your laurels though, social media is fast paced and just because something worked last year, it doesn’t mean it’ll work next year.

Consider paid adverts

In order to reach a wider audience, you should consider paid social media advertising on your platform of choice. Starting costs can be  cheap and most platforms include metrics so you can compare campaigns and better optimise them for the future.

If you feel your online campaigns are falling short, The Copy can help you plan and produce better content – just email howdy@thecopy.uk or call 01905 887040.